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Our customers benefit from new packaging solutions that surprise and delight the consumer. This is the heart of the Rexam value proposition and is embodied in the Sliding Look lipstick case which incorporates a hidden mirror. Designed for on-the-go application it also has a huge fun factor. For consumers, the key benefit is easy and precise lipstick application anytime, anywhere. For brand owners, the Rexam Sliding Look lipstick case allows new levels of flexibility in terms of branding, accent and shade matching. The mirror's tab can be customized in different colors and finishes, for intuitive opening and enhanced shelf-appeal.

As the leading producer of pork luncheon meat in Denmark, exporting to countries throughout the world, Tulip need to ensure they keep ahead of the competition. In order to extend their range of ambient products and to offer the consumer alternatives to the metal can, Rexam created a range of new plastic containers using its unique Rotary ThermoForming (RTF) technology.

Designed by Tulip, the plastic packs are easy to open and reseal, making them more convenient than regular metal cans, and have a shelf life of at least two years.

Preservatives have been linked to side effects and allergic reactions. This is especially true for ophthalmic therapies due to the sensitivity of the eye. There are preservative free ophthalmic solutions but they tend to come in single doses, an expensive and inconvenient solution. They are small and difficult to open and therefore don't promote compliance. They also require specific filling equipment.

Rexam's preservative free multidose eyedropper solution, Novelia™, represents a major innovation in ophthalmic drug delivery by providing patients with a preservative free alternative for chronic treatments in a user-friendly package. The key benefit for patients is that usage is similar to a "classic" multidose eyedropper. This device is able to calibrate droplets, which improves compliance.

Cider is a very refreshing product that is even more enjoyable when served ice cold. The thermochromic ink on these limited edition summer cans for Carlsberg, the number one brewer in Northern and Eastern Europe, for its Somersby Apple Cider, function as a perfect indicator for the cider's drinkability. The combination of the aluminium can, already well known for its chilling properties, with a thermochromic indicator, reinforced connectivity between the Somersby brand and consumers and ensured that they enjoyed ultimate refreshment in the hot summer months.

Research repeatedly indicates that consumers are strongly influenced by design when choosing which products to purchase. Strong bold colours, complemented by clean, uncluttered graphics with clearly legible branding, consistently score highly in creating on-shelf stand out and differentiation.

Rexam has a range of decorative finishes to make their customers' products stand out. UV Disco, Glow, Bright White and Tactile inks are part of the portfolio of products that have been developed to increase visibility and sensory engagement in every environment. Rexam HD – High Definition Print has been developed to give fine details and enhanced realism to a brand while de-bossing and thermochromic inks can add further impact to the graphic design and value to the product.

In 2010 Rexam expanded its customer portfolio in the beverage industry in Brazil and helped New Age launch Clammex, the first tomato juice in cans in the country. Previously only sold in glass bottles, Clammex now comes in 270ml Sleek™ cans. The aluminum can's lightweight and robustness, allied to its ease of consumption and ability to keep the beverage cold for longer, were the main reasons for switching to the new beverage can packaging as New Age looked to boost sales.

Special beers require special packaging. That is why Brazilian brewer Dado Bier chose the 16oz can for its complete line of specialty beers to add to its Lager beer which was already available in the 12oz and 16oz cans produced by Rexam. It was the first time specialty beers were available in 16oz cans in Brazil's supermarket shelves.

The project was considered a milestone for the beer industry and was aimed at increasing the specialty beer consumer base in Brazil. The innovative cans not only stood out on the shelves and offered all the usual advantages of the aluminium can, such as space efficiency and light weight, but they also provided a price advantage over the same product in bottles.

Achieving perfect label representation on millions of cans isn't easy. It takes expertise to transfer elaborate designs onto a can. That's exactly what Rexam did for Hansen Beverage Company's Admiral™ Iced Tea brand. The 24oz can was honoured by the International Metal Decorator's Association (IMDA) with the Grand Award at its annual awards ceremony. This is the first time that a two piece can has ever won the "Best in Show" award. The Rexam team worked closely with Hansen's, using Rexam's enhanced graphics technique to bring the Admiral brand to life. The product line features teas from around the world, and each has a corresponding can design with specific details that represent its "international" flavour.

Rexam's FUSION bottle won the German Packaging Award 2010 in the sales packaging category. Along with the bottle's engaging design and its ability to create new drinking experiences, the resealable aluminium bottle also convinced the judges with its environmentally friendly manufacturing process. Being the first drawn wall ironed aluminium bottle, FUSION combines minimum weight and maximum stability.

FUSION brings together the convenience and shape of a bottle with the advantages of the beverage can. Light and unbreakable, it is also resealable. It is 100% and infinitely recyclable with no loss of quality. It is suitable for both still and carbonated beverages and protects from light and oxygen. The winning FUSION bottle was developed in close co-operation with "nutribeau", an innovative German beverage producer who use the elegant aluminium bottle for its beauty drink "BEAUQ".