Cider is a very refreshing product that is even more enjoyable when served ice cold. The thermochromic ink on these limited edition summer cans for Carlsberg, the number one brewer in Northern and Eastern Europe, for its Somersby Apple Cider, function as a perfect indicator for the cider's drinkability. The combination of the aluminium can, already well known for its chilling properties, with a thermochromic indicator, reinforced connectivity between the Somersby brand and consumers and ensured that they enjoyed ultimate refreshment in the hot summer months.
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