In 2010 Rexam expanded its customer portfolio in the beverage industry in Brazil and helped New Age launch Clammex, the first tomato juice in cans in the country. Previously only sold in glass bottles, Clammex now comes in 270ml Sleek™ cans. The aluminum can's lightweight and robustness, allied to its ease of consumption and ability to keep the beverage cold for longer, were the main reasons for switching to the new beverage can packaging as New Age looked to boost sales.
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