Young and dynamic
Rexam's award winning FUSION aluminium bottle gave Pepsi Twist a new look, with the original lemon flavoured cola from PepsiCo Italy being repackaged and launched in 2012.
Consistently on the look out for new marketing solutions and to take on challenges to bring innovation in to the market, PepsiCo designed the bottle to appeal to young, dynamic consumers, seeking new trends and fashionable drinking solutions. The FUSION bottle provides a striking image and a contemporary feel, with Rexam's innovative design and printing solutions ensuring the bottle has stand out shelf appeal.
79% of customers stated they liked the drinking experience from the FUSION bottle
12 February 2013
13 November 2012